Someone who I had the privilege of working with during my days at PRWeb and occasionally after, Mark Willaman of HRMarketing, has posted a brilliant assessment of the current state of marketing and public relations. In part he explains,
Things have changed. In marketing and PR, that is. If you are managing your marketing and PR the same way you did five years ago, you are doing it wrong.
You owe it to yourself to read the entire post.
Thanks Mark. Spot on as always.