Creating retail holiday buzz without being a Scrooge

It’s tough. You are in business to make a buck by providing worthwhile products and services and the end-of-year holiday season can make or break many your businesses. So how do you create a message, handle a promotion, or produce marketing that rises above the noise, draws in a large crowd and encourages community involvement? It’s not that hard really.

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Fun Marketing Friday, July 8th

Local grocery retailer, Haggen, just completed a promotion built around Monopoly-branded game play. If my better-half is any indication, it is tremendously successful at making shopping fun and increasing visits. In short, when you shop you receive game pieces. These pieces are part coupon and part Monopoly game cards. So there’s an instant-win element as well as a ongoing game element. Collect the right combination of game cards as per the Monopoly game board layout and you can win life-changing prizes.

There have been many ways created to make your customers smile at checkout and/or on their way out the door. Continue reading “Fun Marketing Friday, July 8th”

Are your staff’s customer service priorities upside-down?

We’ve all been there. We’ve gone to a store, found what we want to buy and taken it up to the counter to hand over our money. And then nothing happens. Or worse, staff appear to have better things to do and walk right past or away from us.

In all likelihood, you’re not being ignored so much as the staff have been assigned what they interpreted as tasks of higher priority. They’re buzzing around doing all the busy work their boss has given them that MUST be finished before the end of their shifts. The company culture is all upside-down.

Continue reading “Are your staff’s customer service priorities upside-down?”