Magical QR Codes and Your Marketing

I have been asked about QR codes a few times now so maybe it’s time to put it out for public discussion.

First, what the heck is a QR code? If you understand store scanners you probably have some idea. In short it is a symbolic means of making information available to someone equipped with the ability to scan the symbol. QR codes differ from bar codes in their ability to hold more information, greater scanning accuracy and a smaller footprint.

So now that we know that a QR code connects people, who have scanning ability, to information, the question is begged, how can these be used to increase the customer experience?  Continue reading “Magical QR Codes and Your Marketing”