Creating retail holiday buzz without being a Scrooge

It’s tough. You are in business to make a buck by providing worthwhile products and services and the end-of-year holiday season can make or break many your businesses. So how do you create a message, handle a promotion, or produce marketing that rises above the noise, draws in a large crowd and encourages community involvement? It’s not that hard really.

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Putting your shoes on before your pants

Do you put your shoes on before your pants? No, of course not. Things get a lot more difficult if you did, right? So why do you, mister and missus business professional, always insist on creating logos, graphics, signs, web sites, emails, and other business / product identifiers before you know who your target market is, what your best offer to them is and how best to reach them?

Committing to visual and messaging elements of your company’s marketing before understanding your market is much like putting your shoes on before your pants (or “handing a blind man a gun” or “the tail wagging the dog” if you love metaphors). You may be able to ultimately get your pants on but you’ll struggle, work really, really hard and look silly doing it.

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Fun Marketing Friday, July 8th

Local grocery retailer, Haggen, just completed a promotion built around Monopoly-branded game play. If my better-half is any indication, it is tremendously successful at making shopping fun and increasing visits. In short, when you shop you receive game pieces. These pieces are part coupon and part Monopoly game cards. So there’s an instant-win element as well as a ongoing game element. Collect the right combination of game cards as per the Monopoly game board layout and you can win life-changing prizes.

There have been many ways created to make your customers smile at checkout and/or on their way out the door. Continue reading “Fun Marketing Friday, July 8th”