Someone who I had the privilege of working with during my days at PRWeb and occasionally after, Mark Willaman of HRMarketing, has posted a brilliant assessment of the current state of marketing and public relations. In part he explains,
Things have changed. In marketing and PR, that is. If you are managing your marketing and PR the same way you did five years ago, you are doing it wrong.
Social media sites like Facebook and Twitter provide small businesses a very cost-effective way to attract new customers and build their referral business. But it is something they are often not able to take advantage of due to time and expertise constraints. This is why Whatcom Marketing has launched a number of social media management services that enable small business owners to enjoy the benefits of a solid social media strategy without the significant time investment and risk of embarrassing themselves by working without a plan or strategy.
Times are tough for a lot of industries, especially restaurants. So what do you do when the time comes to consider cutting your losses or changing your direction? Josh Silverman, owner/chef at Nimbus Restaurant, took the high-road of total transparency and issued a press releaseposted a letter on Facebook. He even did it a month ahead of time.