Where Did My Heroes Go?

Several years ago, I traveled the search engine and online marketing trade show circuits and made friends with some very smart people in the space. Over time I was able to weed out those who simply were part of the … Continue reading

Facebook & Google Advertising working together

[Editor’s note: I’m excited to share this guest post from John W. Ellis of Crescent Interactive, a Nashville, Tennessee PPC and SEO consultancy. A successful hands-on practioner of SEO and PPC for more than a decade, John is a frequent … Continue reading

How your small business can generate leads on a small budget

Pull marketing is a whole different beast that relies on things like value, relevance, informative content, and, yes, entertainment value to create significant gravity to pull in, willingly, your best prospects.

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Avoiding brand plastic surgery

I just visited the web site of a decades-old marketing agency. I thought it would be worthwhile to tuck away their contact information for future reference. But then I realized I’d never want to ask this company to assist a client.

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Putting your shoes on before your pants

Do you put your shoes on before your pants? Things get a lot more difficult if you do, right? So why do you insist on creating marketing before knowing who your prospects are, how to talk to them and where to find them?

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