Facebook & Google Advertising working together

John W Ellis of Crescent Interactive[Editor’s note: I’m excited to share this guest post from John W. Ellis of Crescent Interactive, a Nashville, Tennessee PPC and SEO consultancy. A successful hands-on practioner of SEO and PPC for more than a decade, John is a frequent blogger, article contributor, speaker and consultant able to empower companies seeking to improve and expand their online marketing efforts.]

For over 10 years, I have been managing PPC (per-per-click) advertising. By far the most utilized PPC resource has been Google AdWords. At Crescent Interactive, although we are familiar with multiple channels and platforms, we spend the vast majority of our time in Google Adwords.

For those not familiar with AdWords, these are the sponsored ads that show up in Google search results. Yes, searchers do click those ads. In fact, that’s where Google makes the volume of its revenue.  Continue reading “Facebook & Google Advertising working together”

Owning & Protecting Your Company’s Online Assets

This week was an interesting one for online marketers. Two earth-shaking, paradigm-changing revelations occurred.

  1. We discovered that Google isn’t perfect as their “new” personalized search results are poop (hello Bing?).
  2. We discovered that Facebook is registering declining numbers in some global markets.

Whether you agree or disagree about the importance of these specific points, they serve to remind us that what works today for online marketing isn’t necessarily going to be what works tomorrow. As the steward of your company’s online assets (blog posts, pictures, videos, etc.), it is crucial that you create an infrastructure that takes this into consideration.  Continue reading “Owning & Protecting Your Company’s Online Assets”

Important new todo item – Link Your Site and Google Plus Page

Source: NicheWP – Tech Blog at www.nichewp.com

If you’ve grown accustom to adding a plus sign ( “+” ) in front of words or quote-delimited phrases in your Google searches, things have changed and Google Plus is to be blamed.

In late October this year, attempts to use a plus sign in searches resulted in seeing a message instructing you to stop doing that and instead place quotes around words and phrases to be searched for literally (exactly as-is and required).

At first this change seemed confusing since it contradicted 15 years of how we have been trained to use search with all search engines, not just Google. Some assumed it had to do with searches referencing the new Google+ property.

Now that Google+ is supporting business profile pages, they have revealed the logic behind this change. Continue reading “Important new todo item – Link Your Site and Google Plus Page”

Reputation Management Irony

Gerry Kahrmann/Postmedia News Service

A short post today but an incredibly ironic one.

Yesterday, an hour’s drive from here, all hell broke out in the name of the Stanley Cup. Anarchists and miscellaneous other idiots took the occasion to crap in their own living room by trashing buildings, vehicles and whatever other property that didn’t fight back.

Today, the Internet is overflowing with loads of digital pictures and videos uploaded from phones and the like. Thus shining a bright and globally visible light on those responsible (probably the only time the term, responsible, is used when referring to them). Lots of sites and Facebook pages sprang up to match names with faces using the same mob mentality (uber-democratic) which exposes the effort to libel and slander claims but all-the-same interesting to watch.

And now the irony… Continue reading “Reputation Management Irony”