Fixing the “Doom Loop”

My fellow marketer and press release writer extraordinaire, Dave Brumbaugh, recently reminded me of the “Doom Loop” that so many companies find themselves in.

“The marketing doom loop happens when you allow yourself to think that you do not need marketing when business is good and cannot afford marketing when business is bad.”

This adage has its cause rooted in fear. This can simply be a fear of making a mistake or even fear of success. I am complete empathetic to these feelings as I stake out on my own with Whatcom Marketing. So what is there to do about breaking free from the “deer in the headlights” or “doom loop” situations? Continue reading “Fixing the “Doom Loop””