We knew it would happen eventually. They are taking away that which Facebook business page owners have been taking for granted for years. For some marketers it will require no change in execution but a great deal of change in expectation. For others, it will be a crushing blow of the uncontrollable loss of their singular or at least most effective marketing presence.
It has been taken for granted that content posted by a Facebook business page will be seen by all of its fans who visit Facebook within the few hours following and some even later. But that’s all
about to changed. Continue reading “It’s Pay to Play Time with Facebook”