I came across a wonderfully succinct article recently about the ways companies have been known to sabotage their own social media efforts. Now, I don’t want to scare you and provide yet another excuse for not making an effort (or hiring WM to do it for you !!), but having the knowledge of what to avoid should provide you with a sense of comfort and encouragement. And if you already encountered these and bailed as a result, maybe knowing you’re not alone will give you confidence to stick your toe back in the water.
The article provides 6 ways to go wrong. I want to revisit these with my own basis for why you may find yourself falling into these traps and how to recognize and avoid them. Continue reading “The “Been There, Done That” Social Media Dilemma”