Content Curating for Fun and Profit

A quick scan of active Twitter accounts with Whatcom County locations revealed something interesting. There are Twitter accounts not associated with any particular person or organization that are repurposing news, event info and other tidbits of local interest. They appear to exist to fill voids in existing services, providing a public service of sorts by compiling the most relevant local information from a number of sources.

A couple I found are:

BellinghamBuzz  @bellinghambuzz
We curate the best Twitter feeds to broadcast breaking news, things to do and daily deal around our Bellingham.   Bellingham WA · http://breakingbellinghamnews.com

Bellingham Weather @bhamweatherBham
Follow Me and Join the Yahoo! Group for Bellingham/Whatcom County weather year round. Bellingham, WA · http://groups.yahoo.com/group/bhamweather

 

Continue reading “Content Curating for Fun and Profit”

How your small business can generate leads on a small budget

There are two primary methods of marketing, ‘push’ and ‘pull.’ Push marketing uses intrusive delivery methods and has served us well for decades, even back in the 50s, 60s and 70s when it was simply a game of whoever could afford to ‘push’ the most direct-mail, print and broadcast advertising in front of consumers won the battle. Pull marketing is a whole different beast that relies on things like value, relevance, informative content, and, yes, entertainment value to create significant gravity to pull in, willingly, your best prospects.

Continue reading “How your small business can generate leads on a small budget”