Putting your shoes on before your pants

Do you put your shoes on before your pants? Things get a lot more difficult if you do, right? So why do you insist on creating marketing before knowing who your prospects are, how to talk to them and where to find them?

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How to run a political campaign in the age of new media

It’s an election year in these parts so it makes sense to toss out some fundamental advice regarding campaigns that make use of social media and new media channels.

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