Make every day Small Business day

American Express has created a merchant promotion declaring  today, the day after “Black Friday,” “Small Business Day”  for the second year. While drawing attention to the benefits of doing business with Small Businesses it’s simply geared to move the needle one day. I suggest all small business owners make every day “Small Business Day” and in doing so make the rest of the year dwarf AE’s efforts to move the needle one day.

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