Content Curating for Fun and Profit

Becoming a trusted source of relevant and useful content is a rewarding way to earn a much appreciated if not expert status with your customers, peers and prospects.

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Creating retail holiday buzz without being a Scrooge

Save your holiday sales season by creating a promotion in cooperative marketing that rises above the noise, draws in large crowds and encourages community involvement.

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Loathing coupons

I do, I really loathe coupons and for good reason. Very few businesses have ever helped themselves using them. And until only recently have entire industries (read pizza delivery) been held hostage by them.

The reason is that a coupon will bring you customers who:

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Putting your shoes on before your pants

Do you put your shoes on before your pants? Things get a lot more difficult if you do, right? So why do you insist on creating marketing before knowing who your prospects are, how to talk to them and where to find them?

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