The “Been There, Done That” Social Media Dilemma

Social Media trapsI came across a wonderfully succinct article recently about the ways companies have been known to sabotage their own social media efforts. Now, I don’t want to scare you and provide yet another excuse for not making an effort (or hiring WM to do it for you !!), but having the knowledge of what to avoid should provide you with a sense of comfort and encouragement. And if you already encountered these and bailed as a result, maybe knowing you’re not alone will give you confidence to stick your toe back in the water.

The article provides 6 ways to go wrong. I want to revisit these with my own basis for why you may find yourself falling into these traps and how to recognize and avoid them.  Continue reading “The “Been There, Done That” Social Media Dilemma”

Content Curating for Fun and Profit

A quick scan of active Twitter accounts with Whatcom County locations revealed something interesting. There are Twitter accounts not associated with any particular person or organization that are repurposing news, event info and other tidbits of local interest. They appear to exist to fill voids in existing services, providing a public service of sorts by compiling the most relevant local information from a number of sources.

A couple I found are:

BellinghamBuzz  @bellinghambuzz
We curate the best Twitter feeds to broadcast breaking news, things to do and daily deal around our Bellingham.   Bellingham WA · http://breakingbellinghamnews.com

Bellingham Weather @bhamweatherBham
Follow Me and Join the Yahoo! Group for Bellingham/Whatcom County weather year round. Bellingham, WA · http://groups.yahoo.com/group/bhamweather

 

Continue reading “Content Curating for Fun and Profit”

Creating retail holiday buzz without being a Scrooge

It’s tough. You are in business to make a buck by providing worthwhile products and services and the end-of-year holiday season can make or break many your businesses. So how do you create a message, handle a promotion, or produce marketing that rises above the noise, draws in a large crowd and encourages community involvement? It’s not that hard really.

Continue reading “Creating retail holiday buzz without being a Scrooge”

Putting your shoes on before your pants

Do you put your shoes on before your pants? No, of course not. Things get a lot more difficult if you did, right? So why do you, mister and missus business professional, always insist on creating logos, graphics, signs, web sites, emails, and other business / product identifiers before you know who your target market is, what your best offer to them is and how best to reach them?

Committing to visual and messaging elements of your company’s marketing before understanding your market is much like putting your shoes on before your pants (or “handing a blind man a gun” or “the tail wagging the dog” if you love metaphors). You may be able to ultimately get your pants on but you’ll struggle, work really, really hard and look silly doing it.

Continue reading “Putting your shoes on before your pants”

Fun Marketing Friday, July 8th

Local grocery retailer, Haggen, just completed a promotion built around Monopoly-branded game play. If my better-half is any indication, it is tremendously successful at making shopping fun and increasing visits. In short, when you shop you receive game pieces. These pieces are part coupon and part Monopoly game cards. So there’s an instant-win element as well as a ongoing game element. Collect the right combination of game cards as per the Monopoly game board layout and you can win life-changing prizes.

There have been many ways created to make your customers smile at checkout and/or on their way out the door. Continue reading “Fun Marketing Friday, July 8th”