I just visited the web site of a decades-old marketing agency. I was excited to learn about their offerings and who their staff were. They were located in the Northwest so I thought it would be worthwhile to tuck away their contact information for future reference. But then I saw it. It made me twitch. It made me realize that I’d most likely never want to ask this company to assist a client.
What threw me for a loop was, right there in the first sentence of site copy, their claim to Continue reading “Avoiding brand plastic surgery”