Avoiding brand plastic surgery

I just visited the web site of a decades-old marketing agency. I was excited to learn about their offerings and who their staff were. They were located in the Northwest so I thought it would be worthwhile to tuck away their contact information for future reference. But then I saw it. It made me twitch. It made me realize that I’d most likely never want to ask this company to assist a client.

What threw me for a loop was, right there in the first sentence of site copy, their claim to Continue reading “Avoiding brand plastic surgery”

Your company’s brand, it’s not what you think

I hear the term bantered around and I simply bite my tongue. “I’m just advertising to build my brand,” “It’s just for branding,” and “That brand is really strong.” Just to be clear, what is really being referred to here is logo and/or company name recognition or awareness. Market familiarity with a company name and or its graphical representation is a good thing, it’s much better than none.

But this has nothing to do with brand. Continue reading “Your company’s brand, it’s not what you think”