Avoiding brand plastic surgery

I just visited the web site of a decades-old marketing agency. I thought it would be worthwhile to tuck away their contact information for future reference. But then I realized I’d never want to ask this company to assist a client.

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Your company’s brand, it’s not what you think

To think of your company’s brand as merely your logo is very short-sighted and will allow you to neglect what really matters. Instead, and in a thumbnail, think of your brand as the way your market perceives what your company name and/or logo represent.

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