Your company’s brand, it’s not what you think

I hear the term bantered around and I simply bite my tongue. “I’m just advertising to build my brand,” “It’s just for branding,” and “That brand is really strong.” Just to be clear, what is really being referred to here is┬álogo and/or company name recognition or awareness. Market familiarity with a company name and or its graphical representation is a good thing, it’s much better than none.

But┬áthis has nothing to do with brand. Continue reading “Your company’s brand, it’s not what you think”