Owning & Protecting Your Company’s Online Assets

This week was an interesting one for online marketers. Two earth-shaking, paradigm-changing revelations occurred.

  1. We discovered that Google isn’t perfect as their “new” personalized search results are poop (hello Bing?).
  2. We discovered that Facebook is registering declining numbers in some global markets.

Whether you agree or disagree about the importance of these specific points, they serve to remind us that what works today for online marketing isn’t necessarily going to be what works tomorrow. As the steward of your company’s online assets (blog posts, pictures, videos, etc.), it is crucial that you create an infrastructure that takes this into consideration.  Continue reading “Owning & Protecting Your Company’s Online Assets”

How your small business can generate leads on a small budget

There are two primary methods of marketing, ‘push’ and ‘pull.’ Push marketing uses intrusive delivery methods and has served us well for decades, even back in the 50s, 60s and 70s when it was simply a game of whoever could afford to ‘push’ the most direct-mail, print and broadcast advertising in front of consumers won the battle. Pull marketing is a whole different beast that relies on things like value, relevance, informative content, and, yes, entertainment value to create significant gravity to pull in, willingly, your best prospects.

Continue reading “How your small business can generate leads on a small budget”