Facebook & Google Advertising working together

[Editor’s note: I’m excited to share this guest post from John W. Ellis of Crescent Interactive, a Nashville, Tennessee PPC and SEO consultancy. A successful hands-on practioner of SEO and PPC for more than a decade, John is a frequent … Continue reading

How your small business can generate leads on a small budget

Pull marketing is a whole different beast that relies on things like value, relevance, informative content, and, yes, entertainment value to create significant gravity to pull in, willingly, your best prospects.

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Putting your shoes on before your pants

Do you put your shoes on before your pants? Things get a lot more difficult if you do, right? So why do you insist on creating marketing before knowing who your prospects are, how to talk to them and where to find them?

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