It’s the greatest source of frustration for business owners. You pay a pile of money, provide a great valuable offer and you get little to no response from your advertising. Is it the advertising venue’s fault? Is it the wrong time to do this? Is it that you didn’t spend enough money?
It’s probably because your advertising did not stand out enough to be recognized as relevant to your target market. In short, while they may have seen it, they didn’t SEE it.
Here are several ways to increase the visibility of your advertising, signage, street presence, online visibility, etc. in order of general effectiveness: Continue reading “How to stand out in the advertising crowd”