Every business and organization has a unique offering and position from which they make their offering known to their best prospects. So it would be very unusual for two businesses to share the same approach to marketing and be effective. Yet it is surprising to see so many engage in copy-cat marketing efforts that, unsurprisingly, result in a big drain on cash with a minimal return on investment.
Don’t expect WM to set up campaigns that bring coupon-touting customers to your door. You don’t want customer who only will do business with whoever is offering the lowest price. These are not the customers that will enable your business to grow and be profitable.
You can expect WM to help you develop relationships with your best prospects, even before they become customers. The end result will be customers who will already know how you do business and how you can best serve them.
Don’t expect WM to suggest creating a new logo, signage and display advertising. These are the mainstay of other marketing agencies and many do a great job. WM is here to see that you use these to their fullest and when appropriate.
Clients of Whatcom Marketing discover how to create a well-balanced mix of these and other very efficient marketing channels
Search Engine Optimizaton (SEO)
Right now people are searching for your products/services. Is your web site invisible to them or does it create its own gravity? You would be surprised how many beautiful sites are invisible to search engines.
People are taking advantage of the ability to skip past commercials, get their news where and when they want and listen to music on a MP3 player. Conventional advertising is not the panacea it once was. Now we need to create interesting, informative, entertaining and relevant content and make it ‘findable.’
Who knew people would spend more time on Facebook than any other site and be interacting with more people than they’ve seen in years? They are and that means you need to have a presence there to encourage your customers to refer their friends and help each other to get the most from your products and services. Notice I didn’t say ‘sell?’ There’s an art to this stuff.
People are as busy today as they ever were. This means you still need to reach out directly to your best prospects and ask for a moment of their time. Email, direct mail and telemarketing remain the most effective means of starting a relationship with your prospects and continuing to build on the ones with your current customers.
Are your customers proud or embarrassed to say they do business with your company? What is your reputation? Ongoing public relations enables your company to promote the good it does and to be ready to identify, take responsibility and visibly resolve any issues when it stumbles.
As a client of Whatcom Marketing, you will have access to our dashboards and consoles so that you can see, whenever you want, what is being done and how your target audiences are reacting. This isn’t black magic with smoke and mirrors. This is goal-based and ROI-based marketing.
Are you interested to learn how we can help your business or organization? Simply fill-out this short form and we’ll be in touch to schedule a no-obligation meeting to compare notes.