Paying to be Misled

Below is a great video. The most meaningful message (to me anyways) for advertisers may slip by if you’re not paying attention.

Did you hear it? “The agency said …” So many advertisers get their egos built up by agencies to the point where they feel so omnipotent they are willing to ignore the obvious.

When someone selling you advertising and/or a strategy says, “This is the right way to do it,” ask for a means to measure just how “right” it is. Without a means to measure, you can never improve.


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About Joe Beaulaurier

Joe Beaulaurier is the founder of Whatcom Marketing, a marketing consultancy serving small to mid-size companies' marketing needs in the Bellingham area and one of the first to provide full-service social media management services. &nbsp Involved with online business for more than 20 years, Beaulaurier's sales experience and industry evangelism make him a recognized and respected marketing professional.

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