Below is a great video. The most meaningful message (to me anyways) for advertisers may slip by if you’re not paying attention.
Did you hear it? “The agency said …” So many advertisers get their egos built up by agencies to the point where they feel so omnipotent they are willing to ignore the obvious.
When someone selling you advertising and/or a strategy says, “This is the right way to do it,” ask for a means to measure just how “right” it is. Without a means to measure, you can never improve.