Owning & Protecting Your Company’s Online Assets

This week was an interesting one for online marketers. Two earth-shaking, paradigm-changing revelations occurred.

  1. We discovered that Google isn’t perfect as their “new” personalized search results are poop (hello Bing?).
  2. We discovered that Facebook is registering declining numbers in some global markets.

Whether you agree or disagree about the importance of these specific points, they serve to remind us that what works today for online marketing isn’t necessarily going to be what works tomorrow. As the steward of your company’s online assets (blog posts, pictures, videos, etc.), it is crucial that you create an infrastructure that takes this into consideration.  Continue reading “Owning & Protecting Your Company’s Online Assets”

The “Been There, Done That” Social Media Dilemma

Social Media trapsI came across a wonderfully succinct article recently about the ways companies have been known to sabotage their own social media efforts. Now, I don’t want to scare you and provide yet another excuse for not making an effort (or hiring WM to do it for you !!), but having the knowledge of what to avoid should provide you with a sense of comfort and encouragement. And if you already encountered these and bailed as a result, maybe knowing you’re not alone will give you confidence to stick your toe back in the water.

The article provides 6 ways to go wrong. I want to revisit these with my own basis for why you may find yourself falling into these traps and how to recognize and avoid them.  Continue reading “The “Been There, Done That” Social Media Dilemma”

Top 10 Whatcom Companies on Facebook

Facebook logoIt’s time to recognize businesses who are putting it all “out there.” They have not only made the leap of faith to participate and engage the marketplace using Facebook but are also rocking it daily. In some cases, you will see them posting in the evening hours and weekends alerting followers about what’s happening in their store, kitchen or on stage right then (“You won’t want to miss this!”) or breaking news about what’s just arrived in inventory (“You better get here quick if you missed out last time.”).

So without further ado, and in no particular order, here is the first ever Whatcom Marketing Top 10 Busiest Facebook Rockers List:

Continue reading “Top 10 Whatcom Companies on Facebook”

Content Curating for Fun and Profit

A quick scan of active Twitter accounts with Whatcom County locations revealed something interesting. There are Twitter accounts not associated with any particular person or organization that are repurposing news, event info and other tidbits of local interest. They appear to exist to fill voids in existing services, providing a public service of sorts by compiling the most relevant local information from a number of sources.

A couple I found are:

BellinghamBuzz  @bellinghambuzz
We curate the best Twitter feeds to broadcast breaking news, things to do and daily deal around our Bellingham.   Bellingham WA · http://breakingbellinghamnews.com

Bellingham Weather @bhamweatherBham
Follow Me and Join the Yahoo! Group for Bellingham/Whatcom County weather year round. Bellingham, WA · http://groups.yahoo.com/group/bhamweather

 

Continue reading “Content Curating for Fun and Profit”

How your small business can generate leads on a small budget

There are two primary methods of marketing, ‘push’ and ‘pull.’ Push marketing uses intrusive delivery methods and has served us well for decades, even back in the 50s, 60s and 70s when it was simply a game of whoever could afford to ‘push’ the most direct-mail, print and broadcast advertising in front of consumers won the battle. Pull marketing is a whole different beast that relies on things like value, relevance, informative content, and, yes, entertainment value to create significant gravity to pull in, willingly, your best prospects.

Continue reading “How your small business can generate leads on a small budget”

The Changing Landscape of Marketing and PR

Someone who I had the privilege of working with during my days at PRWeb and occasionally after, Mark Willaman of HRMarketing, has posted a brilliant assessment of the current state of marketing and public relations. In part he explains,

Things have changed. In marketing and PR, that is. If you are managing your marketing and PR the same way you did five years ago, you are doing it wrong.

You owe it to yourself to read the entire post.

Thanks Mark. Spot on as always.

Important new todo item – Link Your Site and Google Plus Page

Source: NicheWP – Tech Blog at www.nichewp.com

If you’ve grown accustom to adding a plus sign ( “+” ) in front of words or quote-delimited phrases in your Google searches, things have changed and Google Plus is to be blamed.

In late October this year, attempts to use a plus sign in searches resulted in seeing a message instructing you to stop doing that and instead place quotes around words and phrases to be searched for literally (exactly as-is and required).

At first this change seemed confusing since it contradicted 15 years of how we have been trained to use search with all search engines, not just Google. Some assumed it had to do with searches referencing the new Google+ property.

Now that Google+ is supporting business profile pages, they have revealed the logic behind this change. Continue reading “Important new todo item – Link Your Site and Google Plus Page”

Credit unions need to rise up and be ready for “Bank Transfer Day”

Occupy Wall Street has been all the rage for weeks so I don’t think I need to say more about that. But there’s no real commercial winners or losers except for the poor merchants whose front doors face the makeshift campgrounds. But more recently, and maybe a little less known, is a movement culminating this November 5th called Bank Transfer Day that may make prepared credit unions big winners.

Like OWS, BTD is rooted in an emotionally driven social media foundation. It has over a thousand twitter followers and over 25,000 followers on Facebook.

Mainstream media has started to acknowledge the groundswell of interest in this . So are the credit unions reacting? I did a quick scan to see which of local credit unions are doing anything specifically geared towards BTD or if they are open on Saturdays as a regular course of business and here’s what I found:     Continue reading “Credit unions need to rise up and be ready for “Bank Transfer Day””

Don’t waste your time and money on marketing

Source: sugarmonster via Flickr

I’m a cheapskate by nature. That means while I may miss a good opportunity now and then because it is too expensive, it also means I always gravitate towards the most effective and efficient marketing methods. That’s what I do for my clients in an effort to gain them Fortune 500 visibility and strategy on a mom-and-pop store budget. Even back in the days when I sold advertising, if I thought the client was asking me to waste their money (e.g. when they’d say, “Let’s run a couple ads and see what happens”), I preferred to forgo the commission than to be party to wasting their money.

This rationale is behind the design and pricing of one of the first Continue reading “Don’t waste your time and money on marketing”