Credit unions need to rise up and be ready for “Bank Transfer Day”

A movement culminating this November 5th called Bank Transfer Day may make prepared credit unions big winners.

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Loathing coupons

I do, I really loathe coupons and for good reason. Very few businesses have ever helped themselves using them. And until only recently have entire industries (read pizza delivery) been held hostage by them.

The reason is that a coupon will bring you customers who:

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The most powerful marketing tool

Now that companies are able to quickly and widely communicate with their markets through a multitude of inexpensive channels, would you be surprised to learn most still fail to use the most powerful marketing weapon in their arsenal?

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Putting your shoes on before your pants

Do you put your shoes on before your pants? Things get a lot more difficult if you do, right? So why do you insist on creating marketing before knowing who your prospects are, how to talk to them and where to find them?

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Learn sales and marketing from one of the best – a cab driver

Read a quick post about how a cab driver demonstrated incredible business intelligence, teaching “me more about business than most business books.”

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