Why Social Media Hasn’t Worked for Many Businesses

I have been quietly observing a large number of business professionals jumping into social media (Twitter, Facebook, LinkedIn, Pinterest, Instagram, etc.) as if it were a conveyor belt they can simply throw their product pitches onto. That couldn’t be further … Continue reading

Where Did My Heroes Go?

Several years ago, I traveled the search engine and online marketing trade show circuits and made friends with some very smart people in the space. Over time I was able to weed out those who simply were part of the … Continue reading

How to Avoid Falling into the Coupon Trap

I seem to keep having this conversation so hang in there while I engage in a little blogging therapy as I think aloud in this article trying to align my messaging with my thought processes. Fact: The people who come to … Continue reading

Product Launch Case Study | On Water Designs

On Water Designs of Bellingham, Washington, led by Tim Niemier of Ocean Kayak fame, came up with a high-quality and high-performance yet low-cost solution for paddle board enthusiasts limited by the portability and storage requirements of paddle boards that are … Continue reading

Owning & Protecting Your Company’s Online Assets

Whether you agree or disagree about the importance of recent revelations around Google and Facebooks popularity, they serve to remind us that what works today for online marketing isn’t necessarily going to be what works tomorrow

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How your small business can generate leads on a small budget

Pull marketing is a whole different beast that relies on things like value, relevance, informative content, and, yes, entertainment value to create significant gravity to pull in, willingly, your best prospects.

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Creating retail holiday buzz without being a Scrooge

Save your holiday sales season by creating a promotion in cooperative marketing that rises above the noise, draws in large crowds and encourages community involvement.

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