I seem to keep having this conversation so hang in there while I engage in a little blogging therapy as I think aloud in this article trying to align my messaging with my thought processes. Fact: The people who come to … Continue reading
It’s one thing to do the right things. It’s another to do them right. As a marketer, this saying holds great value for me. It was the same for my father, a lawyer. I recall asking him about a do-it-yourself … Continue reading
On Water Designs of Bellingham, Washington, led by Tim Niemier of Ocean Kayak fame, came up with a high-quality and high-performance yet low-cost solution for paddle board enthusiasts limited by the portability and storage requirements of paddle boards that are … Continue reading
Whether you agree or disagree about the importance of recent revelations around Google and Facebooks popularity, they serve to remind us that what works today for online marketing isn’t necessarily going to be what works tomorrow
Continue readingPull marketing is a whole different beast that relies on things like value, relevance, informative content, and, yes, entertainment value to create significant gravity to pull in, willingly, your best prospects.
Continue readingBelieve it or not, as a small business, you have some advantages over large businesses. For instance, you are nimbler and closer to your market. Heck you probably are part of your market!
Continue readingSmall business owners can make every day “Small Business Day” and dwarf the effort to move the needle on just one day.
Continue readingSave your holiday sales season by creating a promotion in cooperative marketing that rises above the noise, draws in large crowds and encourages community involvement.
Continue readingThe path of least resistance in sales is a referred prospect. Unfortunately, my client was busy sending letters instead of building a network that would be referring many more new and qualified prospects.
Continue readingWhat is this mantra to ignore stores with low prices and big selections and seek out stores with higher prices and less selection because they are locally owned?
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