Avoiding brand plastic surgery

I just visited the web site of a decades-old marketing agency. I thought it would be worthwhile to tuck away their contact information for future reference. But then I realized I’d never want to ask this company to assist a client.

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Putting your shoes on before your pants

Do you put your shoes on before your pants? Things get a lot more difficult if you do, right? So why do you insist on creating marketing before knowing who your prospects are, how to talk to them and where to find them?

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Learn sales and marketing from one of the best – a cab driver

Read a quick post about how a cab driver demonstrated incredible business intelligence, teaching “me more about business than most business books.”

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Your company’s brand, it’s not what you think

To think of your company’s brand as merely your logo is very short-sighted and will allow you to neglect what really matters. Instead, and in a thumbnail, think of your brand as the way your market perceives what your company name and/or logo represent.

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