Putting your shoes on before your pants

Do you put your shoes on before your pants? Things get a lot more difficult if you do, right? So why do you insist on creating marketing before knowing who your prospects are, how to talk to them and where to find them?

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Your company’s brand, it’s not what you think

To think of your company’s brand as merely your logo is very short-sighted and will allow you to neglect what really matters. Instead, and in a thumbnail, think of your brand as the way your market perceives what your company name and/or logo represent.

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