Credit unions need to rise up and be ready for “Bank Transfer Day”

A movement culminating this November 5th called Bank Transfer Day may make prepared credit unions big winners.

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Is your website broken? 3 common mistakes.

A lot of businesses have bought a domain and used some build-a-website-quickly tools in order to be found online. As a result, their websites look nice but don’t come anywhere near doing what they need to do, attract prospects. But some of the most commonly missing pieces can be easily found and fixed.

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Business Networking

Business networking is either a necessary evil of mandatory recreation (you will like it dammit!) or a great excuse to get out of the office and hang with fellow local business people, one of which could be your next big client.

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Loathing coupons

I do, I really loathe coupons and for good reason. Very few businesses have ever helped themselves using them. And until only recently have entire industries (read pizza delivery) been held hostage by them.

The reason is that a coupon will bring you customers who:

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Would you know if your customers were being ignored?

How many of you would be comfortable leaving your store unattended while you were out making deliveries? No one? Hmmm… interesting, because that’s pretty much the equivalent of what so many companies are doing right now.

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The most powerful marketing tool

Now that companies are able to quickly and widely communicate with their markets through a multitude of inexpensive channels, would you be surprised to learn most still fail to use the most powerful marketing weapon in their arsenal?

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Fear of Social Media

I’ve been called all types of nasty names and accused of all sorts of malfeasance, of course, wrongfully so. Yet I continue to engage people on blogs, in forums and on social media sites who are being very critical of brands I represent. Is there something wrong with me or is there a method to this madness?

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