Top 10 Whatcom Companies on Facebook

Facebook logoIt’s time to recognize businesses who are putting it all “out there.” They have not only made the leap of faith to participate and engage the marketplace using Facebook but are also rocking it daily. In some cases, you will see them posting in the evening hours and weekends alerting followers about what’s happening in their store, kitchen or on stage right then (“You won’t want to miss this!”) or breaking news about what’s just arrived in inventory (“You better get here quick if you missed out last time.”).

So without further ado, and in no particular order, here is the first ever Whatcom Marketing Top 10 Busiest Facebook Rockers List:

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20 Ways to Make Your Email Newsletter Great

I received this email recently and was taken by its overall content and design. It is an email from The Fountain Bistro & Drive-Thru in Bellingham (a favorite night time haunt for the wife and me). It has most everything I’d want in an email newsletter so I thought it’d be worthwhile to dissect it step-by-step for you.

If it’s too hard to read in it’s shrunken state here, you can open a full size in a new tab/window by clicking here.
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Content Curating for Fun and Profit

A quick scan of active Twitter accounts with Whatcom County locations revealed something interesting. There are Twitter accounts not associated with any particular person or organization that are repurposing news, event info and other tidbits of local interest. They appear to exist to fill voids in existing services, providing a public service of sorts by compiling the most relevant local information from a number of sources.

A couple I found are:

BellinghamBuzz  @bellinghambuzz
We curate the best Twitter feeds to broadcast breaking news, things to do and daily deal around our Bellingham.   Bellingham WA · http://breakingbellinghamnews.com

Bellingham Weather @bhamweatherBham
Follow Me and Join the Yahoo! Group for Bellingham/Whatcom County weather year round. Bellingham, WA · http://groups.yahoo.com/group/bhamweather

 

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How your small business can generate leads on a small budget

There are two primary methods of marketing, ‘push’ and ‘pull.’ Push marketing uses intrusive delivery methods and has served us well for decades, even back in the 50s, 60s and 70s when it was simply a game of whoever could afford to ‘push’ the most direct-mail, print and broadcast advertising in front of consumers won the battle. Pull marketing is a whole different beast that relies on things like value, relevance, informative content, and, yes, entertainment value to create significant gravity to pull in, willingly, your best prospects.

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Small Business Customer Service Razzle-Dazzle

Click to download a premade Customer Email Register form to print and use

Believe it or not, as a small business, you have some advantages over large businesses. For instance, you are nimbler, not needing to hold a dozen meetings to add to your inventory or adjust your marketing messaging. You’re closer to your market. Heck, you probably are part of your market.

Yet, you may not be taking advantage of opportunities that come from being “small.” You can provide customer service in your business that is more useful and intelligent than what a larger business could even hope for. Consider the most obvious, post-sale followup.

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The Changing Landscape of Marketing and PR

Someone who I had the privilege of working with during my days at PRWeb and occasionally after, Mark Willaman of HRMarketing, has posted a brilliant assessment of the current state of marketing and public relations. In part he explains,

Things have changed. In marketing and PR, that is. If you are managing your marketing and PR the same way you did five years ago, you are doing it wrong.

You owe it to yourself to read the entire post.

Thanks Mark. Spot on as always.

Make every day Small Business day

American Express has created a merchant promotion declaring  today, the day after “Black Friday,” “Small Business Day”  for the second year. While drawing attention to the benefits of doing business with Small Businesses it’s simply geared to move the needle one day. I suggest all small business owners make every day “Small Business Day” and in doing so make the rest of the year dwarf AE’s efforts to move the needle one day.

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Creating retail holiday buzz without being a Scrooge

It’s tough. You are in business to make a buck by providing worthwhile products and services and the end-of-year holiday season can make or break many your businesses. So how do you create a message, handle a promotion, or produce marketing that rises above the noise, draws in a large crowd and encourages community involvement? It’s not that hard really.

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Important new todo item – Link Your Site and Google Plus Page

Source: NicheWP – Tech Blog at www.nichewp.com

If you’ve grown accustom to adding a plus sign ( “+” ) in front of words or quote-delimited phrases in your Google searches, things have changed and Google Plus is to be blamed.

In late October this year, attempts to use a plus sign in searches resulted in seeing a message instructing you to stop doing that and instead place quotes around words and phrases to be searched for literally (exactly as-is and required).

At first this change seemed confusing since it contradicted 15 years of how we have been trained to use search with all search engines, not just Google. Some assumed it had to do with searches referencing the new Google+ property.

Now that Google+ is supporting business profile pages, they have revealed the logic behind this change. Continue reading “Important new todo item – Link Your Site and Google Plus Page”