Public Relations, Your New Name is Outreach

During the past decade, successful marketing strategies have been rewritten and dramatically so. With audiences moving away from traditional media to ‘new’ media channels, the inexpensiveness of online content creation and the ability to attract qualified leads via search engine … Continue reading

It’s Pay to Play Time with Facebook

We knew it would happen eventually. They are taking away that which Facebook business page owners have been taking for granted for years. For some marketers it will require no change in execution but a great deal of change in expectation. … Continue reading

Facebook & Google Advertising working together

[Editor’s note: I’m excited to share this guest post from John W. Ellis of Crescent Interactive, a Nashville, Tennessee PPC and SEO consultancy. A successful hands-on practioner of SEO and PPC for more than a decade, John is a frequent … Continue reading

Social Media Management Case Study | Boomer’s Drive-In

Boomer’s Drive-In is a single location restaurant located in Bellingham, Washington, a small town with a university population nearby. Boomers had enjoyed consistent revenue growth for over a decade but never fully utilized online marketing nor social media. Boomer’s Drive-In … Continue reading

Product Launch Case Study | On Water Designs

On Water Designs of Bellingham, Washington, led by Tim Niemier of Ocean Kayak fame, came up with a high-quality and high-performance yet low-cost solution for paddle board enthusiasts limited by the portability and storage requirements of paddle boards that are … Continue reading

Businesses Turn to Social Media During Harsh Weather

The very Northwestern corner of Washington State is mostly at or near sea-level and as such rarely sees temperatures below freezing. So it was very inconvenient and uncomfortable to endure temperatures in the teens with near zero wind chill during … Continue reading

Opportunity for Budding Restaurateurs

Periodically I receive information about media opportunities for specific industries or businesses run by owners with specific backgrounds, challenges or unique solution sets. Today I received the following which someone out there may qualify for: A new Food Network series … Continue reading

Owning & Protecting Your Company’s Online Assets

Whether you agree or disagree about the importance of recent revelations around Google and Facebooks popularity, they serve to remind us that what works today for online marketing isn’t necessarily going to be what works tomorrow

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