Why Social Media Hasn’t Worked for Many Businesses

I have been quietly observing a large number of business professionals jumping into social media (Twitter, Facebook, LinkedIn, Pinterest, Instagram, etc.) as if it were a conveyor belt they can simply throw their product pitches onto. That couldn’t be further … Continue reading

Where Did My Heroes Go?

Several years ago, I traveled the search engine and online marketing trade show circuits and made friends with some very smart people in the space. Over time I was able to weed out those who simply were part of the … Continue reading

Facebook is Getting into Search … Finally

Facebook recently announced they are jumping into the all-so-important online realm of search. Frankly, I’ve been dismayed that they haven’t leveraged the search box on their site AT ALL. But now Facebook is announcing a specialized search feature (apparently separate from … Continue reading

How to Avoid Falling into the Coupon Trap

I seem to keep having this conversation so hang in there while I engage in a little blogging therapy as I think aloud in this article trying to align my messaging with my thought processes. Fact: The people who come to … Continue reading