Public Relations, Your New Name is Outreach

During the past decade, successful marketing strategies have been rewritten and dramatically so. With audiences moving away from traditional media to ‘new’ media channels, the inexpensiveness of online content creation and the ability to attract qualified leads via search engine … Continue reading

Social Media Management Case Study | Boomer’s Drive-In

Boomer’s Drive-In is a single location restaurant located in Bellingham, Washington, a small town with a university population nearby. Boomers had enjoyed consistent revenue growth for over a decade but never fully utilized online marketing nor social media. Boomer’s Drive-In … Continue reading

Business Networking

Business networking is either a necessary evil of mandatory recreation (you will like it dammit!) or a great excuse to get out of the office and hang with fellow local business people, one of which could be your next big client.

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Would you know if your customers were being ignored?

How many of you would be comfortable leaving your store unattended while you were out making deliveries? No one? Hmmm… interesting, because that’s pretty much the equivalent of what so many companies are doing right now.

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Putting your shoes on before your pants

Do you put your shoes on before your pants? Things get a lot more difficult if you do, right? So why do you insist on creating marketing before knowing who your prospects are, how to talk to them and where to find them?

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