Public Relations, Your New Name is Outreach

During the past decade, successful marketing strategies have been rewritten and dramatically so. With audiences moving away from traditional media to ‘new’ media channels, the inexpensiveness of online content creation and the ability to attract qualified leads via search engine … Continue reading

It’s Pay to Play Time with Facebook

We knew it would happen eventually. They are taking away that which Facebook business page owners have been taking for granted for years. For some marketers it will require no change in execution but a great deal of change in expectation. … Continue reading

Social Media Management Case Study | Boomer’s Drive-In

Boomer’s Drive-In is a single location restaurant located in Bellingham, Washington, a small town with a university population nearby. Boomers had enjoyed consistent revenue growth for over a decade but never fully utilized online marketing nor social media. Boomer’s Drive-In … Continue reading

Owning & Protecting Your Company’s Online Assets

Whether you agree or disagree about the importance of recent revelations around Google and Facebooks popularity, they serve to remind us that what works today for online marketing isn’t necessarily going to be what works tomorrow

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Top 10 Whatcom Companies on Facebook

It’s time to recognize businesses who are putting it all “out there.” They have not only made the leap of faith to participate and engage the marketplace using Facebook, but are rocking it daily.

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20 Ways to Make Your Email Newsletter Great

I received this email recently and was taken by the overall functionality and design of it. It’s rich in the things you should do with your emails so I thought it’d be worthwhile to dissect it step-by-step.

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Content Curating for Fun and Profit

Becoming a trusted source of relevant and useful content is a rewarding way to earn a much appreciated if not expert status with your customers, peers and prospects.

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