Your company’s brand, it’s not what you think

To think of your company’s brand as merely your logo is very short-sighted and will allow you to neglect what really matters. Instead, and in a thumbnail, think of your brand as the way your market perceives what your company name and/or logo represent.

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How to run a political campaign in the age of new media

It’s an election year in these parts so it makes sense to toss out some fundamental advice regarding campaigns that make use of social media and new media channels.

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Exhibit or sponsor an event in Ferndale

Here’s a great opportunity to get in front of people having a good time! The annual Old Settlers Picnic in Ferndale runs from July 28th to July 31st this year and they are still accepting Vendor Space Applications (near bottom … Continue reading