Credit unions need to rise up and be ready for “Bank Transfer Day”

Occupy Wall Street has been all the rage for weeks so I don’t think I need to say more about that. But there’s no real commercial winners or losers except for the poor merchants whose front doors face the makeshift campgrounds. But more recently, and maybe a little less known, is a movement culminating this November 5th called Bank Transfer Day that may make prepared credit unions big winners.

Like OWS, BTD is rooted in an emotionally driven social media foundation. It has over a thousand twitter followers and over 25,000 followers on Facebook.

Mainstream media has started to acknowledge the groundswell of interest in this . So are the credit unions reacting? I did a quick scan to see which of local credit unions are doing anything specifically geared towards BTD or if they are open on Saturdays as a regular course of business and here’s what I found:     Continue reading “Credit unions need to rise up and be ready for “Bank Transfer Day””

Is your website broken? 3 common mistakes.

A quick search in Google, Bing or Yahoo! can tell you if your web site is taking advantage of the millions of searches being conducted each day.

A lot of businesses have bought a domain and used some build-a-website-quickly tools in order to be found online. As a result, their websites look nice but don’t come anywhere near doing what they need to do, attract prospects. But some of the most commonly missing pieces can be easily found and fixed. They are:    Continue reading “Is your website broken? 3 common mistakes.”

Don’t waste your time and money on marketing

Source: sugarmonster via Flickr

I’m a cheapskate by nature. That means while I may miss a good opportunity now and then because it is too expensive, it also means I always gravitate towards the most effective and efficient marketing methods. That’s what I do for my clients in an effort to gain them Fortune 500 visibility and strategy on a mom-and-pop store budget. Even back in the days when I sold advertising, if I thought the client was asking me to waste their money (e.g. when they’d say, “Let’s run a couple ads and see what happens”), I preferred to forgo the commission than to be party to wasting their money.

This rationale is behind the design and pricing of one of the first Continue reading “Don’t waste your time and money on marketing”

Would you know if your customers were being ignored?

Quick, show of hands, how many of you would be comfortable leaving your store unattended while you were out making deliveries? No one? Hmmm… interesting, because that’s pretty much the equivalent of what so many companies are doing right now.

A very interesting article gave the following real world example (I’ve seen this happen time and time again):

John [customer] is irritated because he dialed in to a customer support department and was put on hold for 30 minutes. No one ever answered his call. He goes to the brand’s Facebook page and leaves a comment expressing his anger. No response. He then tweets at the brand’s Twitter profile. No response. So he writes a blog post criticizing the heck out of the brand and shares it all over the social Web. Still no response.

This situation really resonated with me since it is one of the very dangerous scenarios we protect our clients from with Whatcom Marketing’s Social Media Management services. We monitor for online comments, both praise and criticisms, and respond to ensure the customers’ needs are recognized and depending on our clients’ instructions, handle the issue (“We are so sorry to hear of your experience. Your account has been refunded.”) or assure the customer that they’ve been heard and a response is forthcoming (“We are so sorry to hear of your experience. We’re going to have someone in charge contact you right away.”).

Are you leaving your store unattended and customers ignored? Locking them out isn’t an option. Call us today.

 

Whatcom Marketing Eliminates Social Media Barriers for Small Businesses

Ferndale, WA – September 19, 2011

Social media sites like Facebook and Twitter provide small businesses a very cost-effective way to attract new customers and build their referral business. But it is something they are often not able to take advantage of due to time and expertise constraints. This is why Whatcom Marketing has launched a number of social media management services that enable small business owners to enjoy the benefits of a solid social media strategy without the significant time investment and risk of embarrassing themselves by working without a plan or strategy.

Continue reading “Whatcom Marketing Eliminates Social Media Barriers for Small Businesses”

The most powerful marketing tool

Now that companies are able to quickly and widely communicate with their markets through a multitude of inexpensive channels, would you be surprised to learn most still fail to use the most powerful marketing weapon in their arsenal?

It’s sitting there, ready to be deployed and doesn’t cost anything. Most know of it, use it in casual conversation but when it comes to promoting products and services they fail to reach for it.

Continue reading “The most powerful marketing tool”

Avoiding brand plastic surgery

I just visited the web site of a decades-old marketing agency. I was excited to learn about their offerings and who their staff were. They were located in the Northwest so I thought it would be worthwhile to tuck away their contact information for future reference. But then I saw it. It made me twitch. It made me realize that I’d most likely never want to ask this company to assist a client.

What threw me for a loop was, right there in the first sentence of site copy, their claim to Continue reading “Avoiding brand plastic surgery”

Learn sales and marketing from one of the best – a cab driver

Chris Brogan is a great resource of free flowing discoveries of what works, what doesn’t and new discoveries in business development and marketing. He just put up a quick post about how “his” cab driver (read the post to understand why I placed quotation marks around “his”) demonstrated incredible business intelligence, teaching “me more about business than most business books.”

I’ve ridden in dozen of cabs and only once, in Las Vegas, did a driver engage me as to my need for rides in the immediate future. And, like Chris, I too took advantage of the opportunity to call “my” cab.

Ask for the sale people. It’s right there if you’ll only ask.