Whatcom Marketing Eliminates Social Media Barriers for Small Businesses

Whatcom Marketing has launched a number of social media management services that enable small business owners to enjoy the benefits of a solid social media strategy without the significant time investment and risk of embarrassing themselves by working without a plan or strategy.

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The most powerful marketing tool

Now that companies are able to quickly and widely communicate with their markets through a multitude of inexpensive channels, would you be surprised to learn most still fail to use the most powerful marketing weapon in their arsenal?

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Avoiding brand plastic surgery

I just visited the web site of a decades-old marketing agency. I thought it would be worthwhile to tuck away their contact information for future reference. But then I realized I’d never want to ask this company to assist a client.

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Learn sales and marketing from one of the best – a cab driver

Read a quick post about how a cab driver demonstrated incredible business intelligence, teaching “me more about business than most business books.”

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Your company’s brand, it’s not what you think

To think of your company’s brand as merely your logo is very short-sighted and will allow you to neglect what really matters. Instead, and in a thumbnail, think of your brand as the way your market perceives what your company name and/or logo represent.

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How to run a political campaign in the age of new media

It’s an election year in these parts so it makes sense to toss out some fundamental advice regarding campaigns that make use of social media and new media channels.

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Exhibit or sponsor an event in Ferndale

Here’s a great opportunity to get in front of people having a good time! The annual Old Settlers Picnic in Ferndale runs from July 28th to July 31st this year and they are still accepting Vendor Space Applications (near bottom … Continue reading