Bellingham marketing – A unique small business challenge

The quirkiness of the consumers in Whatcom County can make doing business here a challenge. Does this explain why local businesses remain, for the most part, ‘offline’ to them?

Continue reading

Creating retail holiday buzz without being a Scrooge

Save your holiday sales season by creating a promotion in cooperative marketing that rises above the noise, draws in large crowds and encourages community involvement.

Continue reading

Credit unions need to rise up and be ready for “Bank Transfer Day”

A movement culminating this November 5th called Bank Transfer Day may make prepared credit unions big winners.

Continue reading

Is your website broken? 3 common mistakes.

A lot of businesses have bought a domain and used some build-a-website-quickly tools in order to be found online. As a result, their websites look nice but don’t come anywhere near doing what they need to do, attract prospects. But some of the most commonly missing pieces can be easily found and fixed.

Continue reading

Business Networking

Business networking is either a necessary evil of mandatory recreation (you will like it dammit!) or a great excuse to get out of the office and hang with fellow local business people, one of which could be your next big client.

Continue reading

Loathing coupons

I do, I really loathe coupons and for good reason. Very few businesses have ever helped themselves using them. And until only recently have entire industries (read pizza delivery) been held hostage by them.

The reason is that a coupon will bring you customers who:

Continue reading

Would you know if your customers were being ignored?

How many of you would be comfortable leaving your store unattended while you were out making deliveries? No one? Hmmm… interesting, because that’s pretty much the equivalent of what so many companies are doing right now.

Continue reading