Where Did My Heroes Go?

Several years ago, I traveled the search engine and online marketing trade show circuits and made friends with some very smart people in the space. Over time I was able to weed out those who simply were part of the … Continue reading

How to Avoid Falling into the Coupon Trap

I seem to keep having this conversation so hang in there while I engage in a little blogging therapy as I think aloud in this article trying to align my messaging with my thought processes. Fact: The people who come to … Continue reading

Public Relations, Your New Name is Outreach

During the past decade, successful marketing strategies have been rewritten and dramatically so. With audiences moving away from traditional media to ‘new’ media channels, the inexpensiveness of online content creation and the ability to attract qualified leads via search engine … Continue reading

Social Media Management Case Study | Boomer’s Drive-In

Boomer’s Drive-In is a single location restaurant located in Bellingham, Washington, a small town with a university population nearby. Boomers had enjoyed consistent revenue growth for over a decade but never fully utilized online marketing nor social media. Boomer’s Drive-In … Continue reading

Businesses Turn to Social Media During Harsh Weather

The very Northwestern corner of Washington State is mostly at or near sea-level and as such rarely sees temperatures below freezing. So it was very inconvenient and uncomfortable to endure temperatures in the teens with near zero wind chill during … Continue reading

Top 10 Whatcom Companies on Facebook

It’s time to recognize businesses who are putting it all “out there.” They have not only made the leap of faith to participate and engage the marketplace using Facebook, but are rocking it daily.

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20 Ways to Make Your Email Newsletter Great

I received this email recently and was taken by the overall functionality and design of it. It’s rich in the things you should do with your emails so I thought it’d be worthwhile to dissect it step-by-step.

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Content Curating for Fun and Profit

Becoming a trusted source of relevant and useful content is a rewarding way to earn a much appreciated if not expert status with your customers, peers and prospects.

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