Businesses Turn to Social Media During Harsh Weather

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The very Northwestern corner of Washington State is mostly at or near sea-level and as such rarely sees temperatures below freezing. So it was very inconvenient and uncomfortable to endure temperatures in the teens with near zero wind chill during the last 24 hours. With several inches of ice and snow mixed in, it made for a “better to stay home than go out” scenario.

Local businesses have recognized this and many chose to let staff and customers stay home. This also created the need to communicate this news to them before they set out. Conventional news channels were utilized but more significant was the tremendous uptick in the volume of Facebook posts and Twitter tweets by local businesses in the last day. More than twice the norm by my tally.

I can’t see it from my vantage point but it would be very interesting to know how this burst of activity from the business side of the equation affected the level of engagement from the customer side.

Anyone care to share whether they saw customer responses and other means of engagement from posts or tweets that you would be closed due to the weather?

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