About Joe Beaulaurier

Joe Beaulaurier is the founder of Whatcom Marketing, a marketing consultancy serving small to mid-size companies' marketing needs in the Bellingham area and one of the first to provide full-service social media management services. &nbsp Involved with online business for more than 20 years, Beaulaurier's sales experience and industry evangelism make him a recognized and respected marketing professional.

Would you know if your customers were being ignored?

How many of you would be comfortable leaving your store unattended while you were out making deliveries? No one? Hmmm… interesting, because that’s pretty much the equivalent of what so many companies are doing right now.

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Whatcom Marketing Eliminates Social Media Barriers for Small Businesses

Whatcom Marketing has launched a number of social media management services that enable small business owners to enjoy the benefits of a solid social media strategy without the significant time investment and risk of embarrassing themselves by working without a plan or strategy.

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The most powerful marketing tool

Now that companies are able to quickly and widely communicate with their markets through a multitude of inexpensive channels, would you be surprised to learn most still fail to use the most powerful marketing weapon in their arsenal?

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Fear of Social Media

I’ve been called all types of nasty names and accused of all sorts of malfeasance, of course, wrongfully so. Yet I continue to engage people on blogs, in forums and on social media sites who are being very critical of brands I represent. Is there something wrong with me or is there a method to this madness?

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Avoiding brand plastic surgery

I just visited the web site of a decades-old marketing agency. I thought it would be worthwhile to tuck away their contact information for future reference. But then I realized I’d never want to ask this company to assist a client.

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Putting your shoes on before your pants

Do you put your shoes on before your pants? Things get a lot more difficult if you do, right? So why do you insist on creating marketing before knowing who your prospects are, how to talk to them and where to find them?

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Learn sales and marketing from one of the best – a cab driver

Read a quick post about how a cab driver demonstrated incredible business intelligence, teaching “me more about business than most business books.”

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