Web site optimization, social media management, online advertising & more for today’s companies.
Author: Joe Beaulaurier
Joe Beaulaurier is the founder of Whatcom Marketing, a marketing consultancy serving small to mid-size companies' marketing needs in the Bellingham area and one of the first to provide full-service social media management services.
Involved with online business for more than 20 years, Beaulaurier's sales experience and industry evangelism make him a recognized and respected marketing professional.
Whether you agree or disagree about the importance of these specific points, they serve to remind us that what works today for online marketing isn’t necessarily going to be what works tomorrow. As the steward of your company’s online assets (blog posts, pictures, videos, etc.), it is crucial that you create an infrastructure that takes this into consideration. Continue reading “Owning & Protecting Your Company’s Online Assets”
I came across a wonderfully succinct article recently about the ways companies have been known to sabotage their own social media efforts. Now, I don’t want to scare you and provide yet another excuse for not making an effort (or hiring WM to do it for you !!), but having the knowledge of what to avoid should provide you with a sense of comfort and encouragement. And if you already encountered these and bailed as a result, maybe knowing you’re not alone will give you confidence to stick your toe back in the water.
It’s time to recognize businesses who are putting it all “out there.” They have not only made the leap of faith to participate and engage the marketplace using Facebook but are also rocking it daily. In some cases, you will see them posting in the evening hours and weekends alerting followers about what’s happening in their store, kitchen or on stage right then (“You won’t want to miss this!”) or breaking news about what’s just arrived in inventory (“You better get here quick if you missed out last time.”).
So without further ado, and in no particular order, here is the first ever Whatcom Marketing Top 10 Busiest Facebook Rockers List:
I received this email recently and was taken by its overall content and design. It is an email from The Fountain Bistro & Drive-Thru in Bellingham (a favorite night time haunt for the wife and me). It has most everything I’d want in an email newsletter so I thought it’d be worthwhile to dissect it step-by-step for you.
A quick scan of active Twitter accounts with Whatcom County locations revealed something interesting. There are Twitter accounts not associated with any particular person or organization that are repurposing news, event info and other tidbits of local interest. They appear to exist to fill voids in existing services, providing a public service of sorts by compiling the most relevant local information from a number of sources.
A couple I found are:
BellinghamBuzz @bellinghambuzz We curate the best Twitter feeds to broadcast breaking news, things to do and daily deal around our Bellingham. Bellingham WA · http://breakingbellinghamnews.com
There are two primary methods of marketing, ‘push’ and ‘pull.’ Push marketing uses intrusive delivery methods and has served us well for decades, even back in the 50s, 60s and 70s when it was simply a game of whoever could afford to ‘push’ the most direct-mail, print and broadcast advertising in front of consumers won the battle. Pull marketing is a whole different beast that relies on things like value, relevance, informative content, and, yes, entertainment value to create significant gravity to pull in, willingly, your best prospects.
Believe it or not, as a small business, you have some advantages over large businesses. For instance, you are nimbler, not needing to hold a dozen meetings to add to your inventory or adjust your marketing messaging. You’re closer to your market. Heck, you probably are part of your market.
Yet, you may not be taking advantage of opportunities that come from being “small.” You can provide customer service in your business that is more useful and intelligent than what a larger business could even hope for. Consider the most obvious, post-sale followup.
Someone who I had the privilege of working with during my days at PRWeb and occasionally after, Mark Willaman of HRMarketing, has posted a brilliant assessment of the current state of marketing and public relations. In part he explains,
Things have changed. In marketing and PR, that is. If you are managing your marketing and PR the same way you did five years ago, you are doing it wrong.
American Express has created a merchant promotion declaring today, the day after “Black Friday,” “Small Business Day” for the second year. While drawing attention to the benefits of doing business with Small Businesses it’s simply geared to move the needle one day. I suggest all small business owners make every day “Small Business Day” and in doing so make the rest of the year dwarf AE’s efforts to move the needle one day.