About Joe Beaulaurier

Joe Beaulaurier is the founder of Whatcom Marketing, a marketing consultancy serving small to mid-size companies' marketing needs in the Bellingham area and one of the first to provide full-service social media management services. &nbsp Involved with online business for more than 20 years, Beaulaurier's sales experience and industry evangelism make him a recognized and respected marketing professional.

Why Social Media Hasn’t Worked for Many Businesses

I have been quietly observing a large number of business professionals jumping into social media (Twitter, Facebook, LinkedIn, Pinterest, Instagram, etc.) as if it were a conveyor belt they can simply throw their product pitches onto. That couldn’t be further … Continue reading

Where Did My Heroes Go?

Several years ago, I traveled the search engine and online marketing trade show circuits and made friends with some very smart people in the space. Over time I was able to weed out those who simply were part of the … Continue reading

Facebook is Getting into Search … Finally

Facebook recently announced they are jumping into the all-so-important online realm of search. Frankly, I’ve been dismayed that they haven’t leveraged the search box on their site AT ALL. But now Facebook is announcing a specialized search feature (apparently separate from … Continue reading