Marketing Plans | Strategies | Training | Assistance

Whatcom Marketing taps its founder’s knowledge gained from years of working with companies across the U.S. and directs it at your business. The end result is you get the skills, tools and knowledge to implement a unique marketing strategy that considers who your best prospects are, where they are and what they want from you.

When the time comes to hire someone full-time, there will be processes and procedures in place for them to step into. We can also help write the job description and evaluate candidates.

Key components of a successful marketing strategy

Approaching SEO search engine optimization from within the web siteSearch Engine Optimizaton (SEO)
Right now people are searching for your products/services. Is your web site invisible to them or does it create its own gravity? You would be surprised how many beautiful sites are invisible to search engines.		 Content marketing can include blog posts, videos, podcasts, case studies and whitepapers.Content Marketing
People are taking advantage of the ability to skip past commercials, get their news where and when they want and listen to music on a MP3 player. Conventional advertising is not the panacea it once was. Now we need to create interesting, informative, entertaining and relevant content and make it ‘findable.’
Social mediaSocial Media
Who knew people would spend more time on Facebook than any other site and be interacting with more people than they’ve seen in years? They are and that means you need to have a presence there to encourage your customers to refer their friends and help each other to get the most from your products and services. Notice I didn’t say ‘sell?’ There’s an art to this stuff.		 Direct marketing can include email newsletters, direct mail and telemarketing campaigns.Direct Marketing
People are as busy today as they ever were. This means you still need to reach out directly to your best prospects and ask for a moment of their time. Email, direct mail and telemarketing remain the most effective means of starting a relationship with your prospects and continuing to build on the ones with your current customers.
Public Relations - Whatcom MarketingPublic Relations Are your customers proud or embarrassed to say they do business with your company? What is your reputation? Ongoing public relations enables your company to promote the good it does and to be ready to identify, take responsibility and visibly resolve any issues when it stumbles.

 

Is it time to quit wasting your money and start getting smart about your marketing?

We are ready when you are. Click here to get started today.